Stack The Odds In Your Favor
So you had your new website built. Congratulations! I have some news for you… The fun has only just started! There are quite a few things you are going to want to double check to make sure you are getting the most out of your new website.
There are quite a few tools out there that I will talk about later, but in essence, when you build your website on a platform such as WordPress, there are complimentary plugins, add-ons, and third party applications that can be integrated to enhance not only the user experience when browsing your website, but also can be used to streamline your business processes and routine tasks.
Imagine automating routine, monotonous chores that could save you literally hours, every day! You may not yet realize it, but you have the power to stack the odds in your favor.
Copy & Paste, Then Repeat
“If you build it, they will come” -Field of Dreams
That is 50% right, at least when it comes to building your website. The fact of the matter is, without rich content, your site will sit at the bottom of the pool and your target audience will never even know you exist.
Adding new content, on a regular basis will create a following and establish you as an authority in any industry. Regardless of what the industry may be, your experience and insight can offer value to your clients beyond the surface. Many professional relationships are developed over the course of time; Not all customers convert after their first visit. As a matter of fact, 50% of consumers do not buy from the first website they visit. This is because the questions they had were not answered and they felt they could have been answered elsewhere.
Content is KING. Make your content unique and meaningful. No sense in polluting your site with content that will not add value to your site. Search Engine Optimization is an ART and not a function of duplicating, though there are ‘best practices’ and common techniques that are used in the industry.
Knowledge is Power. Share the knowledge you possess and the value will pay back tenfold. Taking the opportunity to offer information, be it as simple, or complex as it may be, can be a way to build your reputation as an experienced professional, as well as a key element in your Search Engine Optimization (SEO) strategy.
Dedicate a section of your website, and a portion of your day/week/month to share what you may have experienced so someone with interest or desire to learn more about what you may have gone through can do so.